The Better Together campaign launched their new referendum broadcast on Tuesday with an actress performing a monologue resolving to vote against Scottish independence.
The advert has been rightly derided and attacked by all sides as sexist, patronising and pathetic. The No camp were already running a negative and conservative campaign, but this sinks to a new low. The logic is best summarised as: ‘Thinking is hard. Just vote No.’
This Buzzfeed displays the film and the satirical responses it has provoked.
What were the Better Together campaign thinking?